August 15, 2012
Franciscan Medical Group Receives Award For Physician Videos
Videos promoting Franciscan Medical Group's primary-care physicians and other professional providers have earned a 2012 Distinction Award from the Association of Marketing and Communication Professionals, an international group that includes marketing, communications and public relations representatives.
The videos were judged for excellence in the marketing and medical product/service category for the annual Videographer Awards. The Distinction Award earned by Franciscan Medical Group recognizes videos that exceed industry standards and identifies communication professionals who are creating outstanding media productions. Winners were announced in July.
"We are excited about our videos," said Anne Schnurman, the Franciscan marketing manager in charge of the video productions. "They showcase our excellent doctors and professional providers, and offer current and potential new patients a fun, convenient way to become better acquainted with them."
To date Franciscan has produced more than 100 of the 60-second videos.
Franciscan Medical Group, which is part of the Tacoma-based Franciscan Health System, is a network of primary-care and specialty-care physicians and other professional providers in Pierce, King and Kitsap counties.
The Association of Marketing and Communication Professionals (AMCP) consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals who have entered AMCP programs. Its advisory board oversees awards and recognition programs, provides judges, and sets standards of excellence.